I remember the last big power outage in New York City very clearly. It was a sweltering summer day in the middle of the week. Everyone was at work, or going about their business. Within a matter of seconds, one of the largest blackouts in New York City history hit without warning. Air conditioning clanked to a halt. Lights flickered, then went out. Landline phone service died. Outside, traffic signals went black. Within minutes, traffic snarled all over Manhattan island. Subway train stopped between stations. Travel out of the city ceased.
Because it was New York, nobody panicked. They just cursed.
Many people were stuck in their offices or workplaces that day, and for many, it turned into an unplanned sleepover. Plenty of people no doubt remember it as one of the most uncomfortable nights of their lives. Click here to read more »
Since it’s a subject that comes up a lot these days, I thought I would put in my own peice about what it takes to get your website to the top of Google. There’s a lot of mixed information about, and what you really need to have is a plan. So here it is:
1. Write quality content.
Click here to read more »
Whoa, it just happened. The one thing you’ve been trying so hard to avoid has happened. It’s here. A customer is angry with you and you need to do something about it now. But not just anything. You need to turn the situation from anger to happiness.
And how do you do that? Especially when you have someone giving you attitude because their Dry Cleaning order isn’t ready yet. How do you make that person smile. But more than that, how do you make that person want to come back and do business with you again?
Happiness Can Help.
And not coincidentally, that is also the name of my business. And I chose Dry Cleaning because I also work at a Dry Cleaner. So here we go; true story case study here (names have been changed):
Click here to read more »
I would like to pose a question to you. Which would you prefer, 500 targeted Twitter Followers or 5000 non-targeted Twitter followers?
Most people would say 5000, of course! I can see how that large number can be enticing, but if part of your business strategy in using Twitter is to attract people to your website, then wouldn’t you want to attract the people that would possibly forward your business?
Click here to read more »
Online marketing has evolved into an incredibly successful method for increasing business. Thanks to the growing number of consumers who are turning to the World Wide Web to meet their shopping needs, business owners are finding that online marketing is really paying off. One of the most effective forms of online marketing these days is that of local online marketing. Local internet marketing is a fantastic option for several reasons.
First, local online marketing is a phenomenal way to focus marketing efforts on a targeted audience. For example, if you are selling ski boats in Southern Utah, you don’t want to waste money on marketing to people who live in North Carolina. By focusing your marketing efforts in the specific geographical area that your business is located, it will help to eliminate wasted time and money when it comes to advertising.
Click here to read more »