Choose your keywords wisely – they can make or break your campaign
With SEO growing and becoming more and more specialist, the importance of good keyword research is more apparent now than ever. Search engine optimisation is being employed by so many online businesses that it’s no longer enough to just target the most relevant keywords. Keyword research is becoming more important, and doing it correctly can mean the difference between a successful SEO campaign, and failure.
Here I want to talk about the importance of being selective over your keywords. The marketplace is too crowded to plough all your effort into optimising the keywords that drive the most traffic, just to get limited results. You now need to be far more selective.
You should be making sure your keywords are evenly balanced across traffic, relevancy and achievability. If your keywords fail on any of these three points then it’s going to hamper your SEO efforts. To see why this is the case we need to look at the tree areas in a bit more detail. Click here to read more »
I was inspired to write about this because I had a friend contact me last night and he asked me to look over the website of the company he works for. He wanted me to evaluate their SEO and give suggestions. I was rather surprised when I went to their site because this company is a multi-million dollar business in California. In a matter of seconds of being on the website, I already had at least five things in mind that this company could do to improve their SEO. Upon further investigation, I discovered they had a lot that could be done, and that their competitors were already implementing SEO strategies. So I threw together a light SEO site audit, and sent it his way with some commentary.
“I’m already ranking #2. Why should I pay a SEO thousands of dollars to do work?”
There are a few answers to this question. Let me give you two.
Answer #1
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Since it’s a subject that comes up a lot these days, I thought I would put in my own peice about what it takes to get your website to the top of Google. There’s a lot of mixed information about, and what you really need to have is a plan. So here it is:
1. Write quality content.
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Online marketing has evolved into an incredibly successful method for increasing business. Thanks to the growing number of consumers who are turning to the World Wide Web to meet their shopping needs, business owners are finding that online marketing is really paying off. One of the most effective forms of online marketing these days is that of local online marketing. Local internet marketing is a fantastic option for several reasons.
First, local online marketing is a phenomenal way to focus marketing efforts on a targeted audience. For example, if you are selling ski boats in Southern Utah, you don’t want to waste money on marketing to people who live in North Carolina. By focusing your marketing efforts in the specific geographical area that your business is located, it will help to eliminate wasted time and money when it comes to advertising.
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The website traffic related headlines keep popping up all over the Internet.
“Learn How To Get Website Traffic…”
“How Would You Like To Get an Avalanche Of Traffic To your website”
“Thousands Of Visitors To Your Website Without You Spending A penny”
The list goes on…
…And there is no sign of them stopping from appearing everywhere anytime soon.
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With SEO growing and becoming more and more specialist, the importance of good keyword research is more apparent now than ever. Search engine optimisation is being employed by so many online businesses that it’s no longer enough to just target the most relevant keywords. Keyword research is becoming more important, and doing it correctly can mean the difference between a successful SEO campaign, and failure.
